Three Farm Daughters: Cultivating Community and Innovation in the Pasta Aisle

This week on the podcast, Venessa interviews Mollie Ficocello, Co-Founder of 3 Farm Daughters, a North Dakota, Red River Valley farm family pasta brand founded by three sisters who returned to the farm after careers in marketing/finance, law, and beauty. They created a clean-label, high-fiber pasta after noticing their high-fiber wheat was going only into commodity markets, and they built the brand with a standout farm pink/peach box, minimal ingredients (wheat flour and durum semolina), and a farm-to-table story. 

After self-distributing to local retailers, learning packaging and shelf-fit lessons, and moving production back to North Dakota, Whole Foods became their first major retail partner; they now sell online and through retailers including Whole Foods, Meijer, Central Market, United, and select Target placements. Mollie discusses juggling motherhood and business, advice to “launch before you’re ready,” and plans to expand beyond pasta into other pantry staples from their farm. Venessa closes by emphasizing AgTalk’s focus on guests’ stories, women’s growing role in agriculture, faith and “being the light. 

Learn more about 3 Farm Daughters pasta here: https://3farmdaughters.com/